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DRAKE AT THE ALIFE RIVINGTON CLUB
THANK ME NOW FEATURING DRAKE AT THE A.R.C. UMBRO WORLD CHAMPIONS SPACE On June 14th, Drizzy Drake performed at the A.R.C. Umbro World Champions Space in the Alife Rivington Courtyard. The evening began with a bass-heavy, hip-hop flirting, electro set by DJ duo Vida & Valissa. The two promptly set the party mood as guests enjoyed [...]

ALIFE SESSIONS ? CYPRESS HILL
Alife continues it’s tradition of “Alife Sessions” in the private courtyard of it’s iconic Lower Eastside NYC flagship store. The Alife Sessions are attended by a mix of cultural, fashion and creative leaders along with Downtown New York’s tastemakers. Previously collaborators have included Multi Grammy winner John Mayer, Q-Tip, Moby, Three Six Mafia and Nas. On [...]

NEW TO SPIRE : MUSE AUDIO
We’re very excited about Muse Audio joining the Spire brand roster…

HUF FOOTWEAR PREVIEW VIDEO ON HYPEBEAST
Anticipation is in full effect for Huf’s new footwear line… here’s a quick preview chat with Keith Hufnagel from Hypebeast.

DARYL ANGEL SKATEBOARDER MAG ONLINE INTERVIEW
Huf rider and new Habitat pro Daryl Angel has a web interview at the Skateboarder Mag website… click!

HUF FOOTWEAR, YUP!
Got a mystery box of samples this week… after some of the smoothest footwear colabs in 2009… it’s official… Huf Footwear for 2010!

PARTY WITH THE FAT KIDS
If you’re in Melbourne you have no doubt seen those donut stickers all over town… they’re everywhere! It’s all the work of the Fat Kids whose blog is keeping Australia updated on everything streetwear related worldwide. They’re holding one hell of a party December 5th at the Hi Fi that’s getting hook up’s from 10 [...]

ALIFE SPRING FOOTWEAR 2nd DROP
Check in with the Fat Kids blog for the last drop of Alife footwear for 2009. In store’s right now!

MIKE MARTIN ON HUF
Spire Distribution and HUF proudly announce Melbourne?s Mike Martin is now riding for HUF. Mike joins such amazing skaters as Dennis Busenitz, Julien Stranger, Alex Olson, Zered Bassett and fellow Australian Andrew Brophy. ?Yeah we?re stoked to have Mike on. He is super sick and a cool dude? - Keith Hufnagel, Huf Founder ?My favorite bartender in Melbourne, good [...]

ALIFE PREVIEW ON SNEAKER FREAKER
If you want to know what Alife Footwear is hitting stores this month check the preview at Sneaker Freaker.