28
Jul 10
THANK ME NOW FEATURING DRAKE
AT THE A.R.C. UMBRO WORLD CHAMPIONS SPACE
On June 14th, Drizzy Drake performed at the A.R.C. Umbro World Champions Space in the Alife Rivington Courtyard. The evening began with a bass-heavy, hip-hop flirting, electro set by DJ duo Vida & Valissa. The two promptly set the party mood as guests enjoyed cocktails courtesy of Crown Royal, and cold Red Stripe Light beers. An hour into the evening, Fool’s Gold DJ A-Trak took over the tables and hammered the audience with his unique blend of electro rap anthems, setting the scene for today’s most anticipated artist, Drake. The two created a dynamic collaborative musical exchange for the rest of the evening. See it all at alifemedia.com , including the official ALIFE SESSION FEATURING DRAKE video, as well as many of the pictures taken during the event.


DRAKE WELCOMES ALL IN ATTENDANCE
DJ A-TRAK MOVES THE CROWD

GUESTS OF THE A.R.C. UMBRO WORLD CHAMPIONS SPACE

DJ DUO VALISSA & VIDA POSE WITH DRAKE

ALIFE DRAKE TEE

ALIFE DRAKE TEE: MENS/LADIES.
Events — No comments
19
May 10
Alife continues it’s tradition of “Alife Sessions” in the private courtyard of it’s iconic Lower Eastside NYC flagship store. The Alife Sessions are attended by a mix of cultural, fashion and creative leaders along with Downtown New York’s tastemakers.
Previously collaborators have included Multi Grammy winner John Mayer, Q-Tip, Moby, Three Six Mafia and Nas. On 4/15 another session was held featuring Cypress Hill, Ninja Sonic and Fischerspooner.
Enjoy…

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09
May 10
We’re very excited about Muse Audio joining the Spire brand roster…

Product — No comments
26
Jan 10

Huf rider and new Habitat pro Daryl Angel has a web interview at the Skateboarder Mag website… click!
Editorial — No comments
10
Jan 10

Got a mystery box of samples this week… after some of the smoothest footwear colabs in 2009… it’s official… Huf Footwear for 2010!
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25
Nov 09
If you’re in Melbourne you have no doubt seen those donut stickers all over town… they’re everywhere! It’s all the work of the Fat Kids whose blog is keeping Australia updated on everything streetwear related worldwide. They’re holding one hell of a party December 5th at the Hi Fi that’s getting hook up’s from 10 Deep and Deuce.
Click for the down-low!

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14
Oct 09
Check in with the Fat Kids blog for the last drop of Alife footwear for 2009. In store’s right now!
Editorial / Product — No comments
01
Oct 09
Spire Distribution and HUF proudly announce Melbourne’s Mike Martin is now riding for HUF.

Mike joins such amazing skaters as Dennis Busenitz, Julien Stranger, Alex Olson, Zered Bassett and fellow Australian Andrew Brophy.
“Yeah we’re stoked to have Mike on. He is super sick and a cool dude” - Keith Hufnagel, Huf Founder
“My favorite bartender in Melbourne, good backtails too” - Steele Saunders, Spire Distribution General Manager
Check the Four Skateboards site for a quick clip.
Or this Youtube gem…

Props to Pop Magazine & Julius Kellar for the snap!
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14
Sep 09
If you want to know what Alife Footwear is hitting stores this month check the preview at Sneaker Freaker.
Editorial / Product — No comments